5 Key Features That Every WAHM Website Needs

5 key features WAHM websites

We’ve talked before about the importance of WAHMs having their own websites in order to grow their businesses or online careers. Indeed, one of the key components of your success as a work-at-home mompreneur or WAHM freelancer is your personal website. It’s like your corner office, your desk, your war room, your portfolio all-in-one. Most importantly, it’s your online business card.

But more than all that, your website should be about your customers.

Remember: You need clients and customers in order for your freelance business or work at home venture to thrive. Therefore, it’s key to have a website that your target customers can navigate with ease. Your design and website functionality must lead your visitors to either subscribe to your mailing list, or better, hire you for your services.

Here are 5 key features of a customer-oriented website, one that’ll help you get the right kind of customers for your business or freelance services.

  1. A newsletter signup: Email is still the number one marketing tool, and the most effective. If you’re an online business owner or freelance professional, your business newsletter is your form of instant communication with your potential and existing clients. new business. You can use an email service like MailChimp, which lets you generate a code so that you can add your newsletter subscription signup to your website’s header or sidebar. (The header is the most effective place for this, as it is the most memorable and highly-visible part of your website.)
  2. Social sharing plugins: Being “social media friendly” is essential to the success of any online venture. If you have a website that offers value to your customers through articles and resources, then make it easy for them to share this content on other social media platforms. Add social sharing plugins like Tweet Button or Shareaholic to the end of your blog entries, for instance. Being shareable allows your website visitors to recommend you to their personal networks, which will amplify your reach online, especially on social media.
  3. Search bar:  Make it easy for website visitors to find what they need on your website. Place a search form on your sidebar or nav bar, so that people can easily type in their search terms. (Make sure to tag your posts and pages optimally, too, so that visitors will get the search results that they are looking for.)
  4. Social Media Icons: Your social media icons should be in a highly visible space, either on your sidebar, or even in your footer.
  5. Archives or Category Lists: These are other ways to help your website visitors find the content they need. Make sure to tag and categorize your content properly, so that they will be filed under the right categories. These categories may be nestled under an “Archive” tab on your navbar, or they could be on a secondary navbar with drop-down menus.

Have you assessed your website and made sure you have these key features?

Comments

  1. All I need is a newsletter signup!!! But I’m too lazy to do it =)

    • Martine says:

      Hihihi. That’s OK, Frances! It does take time to set one up, so I get you. :)

      • Excellent tips Martine! Another important feature every website needs, a easy way for visitors to contact you. I ran across a few sites that make it very difficult to do so.

        Thanks for sharing ;-)

        • Martine says:

          Thanks, Nicole! You are absolutely right. The contact information should be highly visible on the navigation and on other areas like the sidebar or in my site’s case, one of the featured pages. Thanks for pointing that out!

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