WAHM Tips: 6 Branding Ideas That May Have Slipped Under Your Radar

Marketing DIY- 6 Branding Ideas That Slipped Under Your RadarIt can often seem very difficult for mom-trepreneur businesses to get the word out about their company. Not only is there plenty of competition from other companies with what seems like limitless funds, but it’s also difficult to find customers who will solely rely on your products when they are in need. However, in today’s age of technology, this isn’t as impossible as it may seem. And with the value that marketing can bring to your company, it should certainly be a priority. Here are six branding ideas that you may not have considered but will likely be helpful for your at home business.

Social Media

Each day, more and more people join social media sites. While some of them may do so to keep up with friends or post pictures, many people do it to find out information about companies and businesses that offer products or services that they need. If you are still undervaluing the impact of social media, your company will benefit from establishing and maintaining social media accounts that will help you with marketing.


There are typically two ways to network. The first way is to attend an already established networking event. It’s a great opportunity to go out and meet people who are like-minded and looking to expand their own network as well. The second option is to create your own network. Not only does this help people come together in your area, but it also shows people that you have an interest in bringing together people who need help networking.

Re-brand Yourself

They say if something isn’t broke, don’t fix it. On the other hand, if something isn’t working, it may be time to change it. If you feel as if you aren’t getting your full potential for your company, consider re-branding in some way. Maybe you just need a new image or logo, or maybe it’s something more detailed like targeting a new market. Whatever it is, a shakeup like this could rejuvenate your sales.

Give Stuff Away

People love free stuff. With this in mind, it doesn’t hurt to give away free promotional products such as customized shirts, coffee mugs, computer accessories and more. These promotional products can be imprinted with your company’s logo and contact details so every time they are used by current and potential customers, you gain marketing exposure. The options are endless and any of these branded items will remind people of your company on a regular basis. An even better idea is to give away free items in custom shopping bags, which will even further your brand exposure. You can find HALO shopping bags in a variety of styles and price points for your company.

Sponsor a School Sport

Schools are always looking for help when it comes to sponsoring their teams. If you offer to buy new jerseys or equipment, your school will likely allow you a lot of advertising when game day comes around. Not only does this exposure get your name out there, but it also shows people that you are interested in giving back to the community.


If you don’t have a school in mind, then consider giving back to a worthy cause and donating to its efforts. This doesn’t always have to be a financial donation. Perhaps your company can organize a group effort to participate in something special to show people you care.

There are plenty of ways to get your WAHMpreneur name out there. But if you are having a hard time coming up with some creative ideas, consider the ones on this list.

This is a guest post by Brionna Kennedy. She is native to the Pacific Northwest, growing up in Washington, then moving down to Oregon for college. She enjoys writing on fashion and business, but any subject will do, she loves to learn about new topics. When she isn’t writing, she lives for the outdoors. Oregon has been the perfect setting to indulge her love of kayaking, rock climbing, and hiking.


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